Background
24 hour fitness is looking to increase the sales of membership in the United States of America. The chain as a whole is requesting an info graphic that shows obesity in the united states in corelation to locations where their gyms are. it will also link reasons why nutritionally some states might have a higher obesity rate than others basied on diet, lifestyle, and race.
Target Audiences
Men and women age 16 – 45 or people that care about nutrition and body image.
Objective
To create an info graphic that 24 hour fitness can use to inform / inspire customers to buy a membership.
Obstacles
Many people view themselves as not being the majority so they might just choose to ignore the infographic.
Key Benefit
To Increase money flow to 24 hour fitness along with the increase awareness for customers who are unsure of the benefits of eating healthy and regular exercise.
Support Statements / Reasons Why
To increase business and show the benefits of exercising and eating healthy.
Tone
fun/energetic, clean, sleek, positive
Media
Print (brochure/poster)
Creative Considerations
n/a
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