In chapter two the author talks about how politics, diplomacy, and consensus all play a role in whether a design will work or not, it plays the outcome of design projects and because of this designers started to develop methodologies that take account for these issues. Developing methodologies however only works to a certain extent because everyone has a different meaning to these issues (politics, diplomacy, and consensus) so what it ultimately comes down to competing departments and what they bring to the table that creates change in a creative way. The biggest of the three issues are politics which are all about peoples interests this can be hard because people with constantly argue amongst each other to define what is of interest to them materially and organizationally, to help make this a little less difficult the author goes through steps on how to wrangle an audience and it's content the first step is to know your audience, then identify and prioritize, and understanding the requirements (emotional and physical). Another thing that plays a role is Plain language, which also fits into how you accomplish the above principles. Writing plan language is not about reformatting and making your sentences shorter to look better, it’s the process of rethinking the whole object you trying to represent. What is it you are trying to say, who are you trying to say it to(target) and what are the reasons. After this the author goes into talking about the creative briefs and personas and scenarios that showed so interesting ways on how to do things that I already knew a lot about.