chapter readings Information design week 1

Design is powerful, it directs us on where to go, sets down rules, and runs our day to day lives. design is implemented in such a way that we have learned to trust it, whether it is wrong or right. Good design leads us to where we need to go but bad design can cause chaos and sometimes lead to death. Design is implemented to be more than just a tool for the eye, if designed right it can clarify, simplify, lead, inspire loyalty, sell millions and save lives. To be a designer now is great because we have acknowledge design as a useful tool that society has evolved to depend upon. For this reason alone we need to create our design in a way that makes since. When we design we need to create an experience for the individual that can cut through the clutter and get to the idea at hand and to do this you need to be in the zone. The zone means that you as a designer have a passion for asking questions and learning more, a keen eye for detail, respect for the end users time, and the empathy to imagine what others feel doing these things allows you to have a user-centric mindset, and once you have that you will never see the world the same again. The new world you will be seeing is information design and because it is needed everywhere and is so vast that not a single set of designers can cover it, it is broken down into categories. We have information Information Architecture, Interaction designer, User Experience Designer,Usability research and testing specialist , simplification of forms, and way-finding are just a few. One thing we know is that the more complex the information is the greater the need is for information design process. The factors that all play a part in information design are writing, editing, graphics and illustration to help insure the effective communication of information. Information design is ubiquitous, its all around us we see it on the roadway signs as we drive, the map we use to get from place to place, a brochure for a product, websites , and instructions on a prescription bottle are all forms of information design.

We are hit with thousands of adds a day things we see, read, and hear are coming at us 24/7 which can all of a sudden become information overload so to help with this we design in a way that reduces things to an essential relevant and manageable minimum which creates some extra guidance to help sort through the rebel. RObert E. Horn says it right when he says, " what we need is not more information but the ability to present the right information to the right people at the right time, in the most effective and efficient forms, and that is what information design is.